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The Making of a Data-Driven Twitterati List

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Workable’s new HR Twitterati top 50 isn’t just a list of people we like. Our goal for the new selection was to provide our community with a more substantial resource for learning and networking. Who should you tune into? How influential are they? These are the questions that we tried to answer with the help of some social influence measuring tools.

We kept our logic simple. 

Inclusion criterion 1: The HR Twitterati must have a powerful voice. They must be content creators who actively write and think about their work rather than just curate the content of others.

Inclusion criterion 2: They must have an exceptional ability to build a relevant and engaged following.

Jennifer McClure, for example, has more than 40K followers, but Kred shows that 15% of her followers also fit the profile of a recruiter. In addition, she has a high Klout score (74). This means that she’s frequently found in conversation with other influencers and that her content regularly drives engagement.

We sorted the HR Twitterati by follower count per category, but added Klout and Kred scores to the mix. These are two reliable (as well as free) tools for measuring social influence.

Klout – An established online social media influence app. Their algorithm isn’t public but for the most part it’s based on the ratio of reactions (retweets, mentions, replies) you get for every tweet you post. Therefore, 100 retweets from 10 tweets > 100 retweets from 1,000 tweets. Klout scores are also based on other factors including how often influencers interact with your account, how many spam/dead accounts follow you, how many list memberships you have, etc.

Kred –  Like Klout, its influence score rises the more someone retweets, mentions, or replies to a Twitter user. And like Klout, Kred also enables users to endorse other people’s social influence. Kred’s community membership metric is great because it enables us to see a person’s influence within a specific community (e.g. “Recruiting”, “bloggers”, “CEO”). The community  membership numbers are also based on a user’s Twitter bio, hashtags, and keywords found in their tweets. If the question you want to answer is, “Who are entrepreneurs/small business owners/recruiters like me following?” Now you know.

Refer back to the HR Twitterati list to get hiring and talent insights from the most knowledgeable and engaging people around. Listen in, join the conversation, make friends, collaborate. Remember that Twitter’s just a starting point. From here, you can also start connecting with your Twitter tribe on LinkedIn, or if you’re located nearby take it offline and talk shop over coffee.

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